Digital Transformation at G.O.A.T. Foods: Improving Efficiency with Technology.

12 May 2024 by
Digital Transformation at G.O.A.T. Foods: Improving Efficiency with Technology.
Binhex Systems Solutions S.L., Milena García
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Company Name: G.O.A.T Foods.


Country: United States


Apps Installed: Inventory, MRP, Accounting, Sales, Purchases, Project and Shopify Connector


G.O.A.T Foods

In an increasingly digitalized world, companies are faced with the challenge of adapting quickly to remain competitive. Likewise, G.O.A.T. Foods, a company dedicated to the production and distribution of food products, understood the importance of this transformation and decided to take the leap towards a more efficient and connected operation.


It's a family-owned company that has created a collection of unique brands. Each brand is curated by a team of chefs and food scientists to deliver the best experience to the consumer.

The G.A.P. Challenge: Order Synchronization.

One of the areas where G.O.A.T. Foods experienced the biggest challenge was the gap between where their business was and where they wanted to be. This gap, known as the G.A.P., was solved with the synchronisation of orders between their e-commerce platform on Shopify and their internal business management system at Odoo. This discrepancy in information led to delays, errors and a lack of visibility in the ordering process..

The synchronization of these systems was crucial for G.O.A.T. Foods, allowing them to manage inventory more efficiently, process orders faster and provide better customer service. 

Shopify with Odoo


Shopify stands out as the leading cloud-based, multi-channel commerce platform specifically designed for small and medium-sized businesses. It offers a wide range of essential tools for those who want to launch a successful e-commerce business.
Shopify's integration with Odoo offers a one-stop solution for managing all aspects of your business.


One of Shopify's most prominent features is its ability to integrate with various ERP software via private apps. In this sense, considering Shopify's integration with Odoo for efficient e-commerce management has a number of key advantages:

Centralised management

With this integration, you will be able to have precise control of your product inventory. Any changes made in Odoo will be automatically reflected in your online shop.

Customisation and Automation

You can set up rules and workflows specific to your business, such as automatically applying discounts or setting different shipping rates based on customer location.


Operational Efficiency

You will be able to manage your orders and customers efficiently, improving the shopping experience for your users.

Bidirectional Synchronisation

Any changes in Odoo or Shopify are automatically updated in the other platform, avoiding duplication of effort and reducing errors.

Odoo integration with Shopify for G.O.A.T. Foods

The integration of Shopify and Odoo has provided G.O.A.T. Foods with some benefits:


  • Efficient Inventory Management:

With the integration, G.O.A.T. Foods can keep its inventory updated in real time. Any changes made in Odoo (such as adding new products or updating quantities) are automatically reflected in Shopify. This avoids manual errors and ensures that products are available for sale in the online shop.


  • Process Automation:

Bi-directional synchronisation between the two platforms allows tasks such as price updates, order management and shipment tracking to be automated.
G.O.A.T. Foods can set up specific rules to automatically apply discounts or send notifications to customers when an order is processed.


  • Improved Shopping Experience:

G.O.A.T. Foods customers benefit from a seamless shopping experience. Product, price and availability information is accurate and up to date.

Integration also makes it possible to offer secure payment options and efficient shipping methods.


  • Reports and Analyses:

Odoo provides analysis and reporting tools. G.O.A.T. Foods can obtain valuable information on sales, inventory and customer behaviour.

This helps to make informed decisions and optimise commercial strategy.


  • Saving Time and Resources:

Automation and synchronisation reduce the need for manual data entry. This saves time and minimises errors.


Find out more

Proglove: A Change in Hardware


To address this challenge, G.O.A.T. Foods opted for a comprehensive solution that not only involved adjustments to the software, but also to the hardware used in its daily operations. Thus where Proglove, an innovative device designed to facilitate logistics management and improve efficiency in warehouses and distribution centers.

Proglove is a smart glove that allows the worker to wear a barcode reader at all times in a lightweight way with the idea of boosting productivity on the assembly line or in logistics warehouses.


Proglove hardware became an essential component of G.O.A.T. Foods' digital transformation. With its ability to seamlessly integrate with business management systems such as Odoo, Proglove enabled greater automation and accuracy in inventory tracking, order picking and shipping.

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Changes at G.O.A.T. Foods


With the implementation of Proglove and the optimization of the synchronization between Shopify and Odoo, G.O.A.T. Foods experienced a number of significant changes in its operation:

  • Increased Efficiency: Process automation allowed G.O.A.T. Foods to reduce time spent on manual tasks, resulting in a more efficient and profitable operation.
  • Improved Customer Experience: Accurate order synchronization ensured a seamless experience for customers, with faster and more accurate deliveries.
  • Improved Visibility: With the integration between Shopify and Odoo, G.O.A.T. Foods gained complete visibility into their supply chain, allowing them to make informed decisions and anticipate market demands.
  • Error Reduction: The elimination of manual data entry significantly reduced errors in order processing and inventory management.

G.O.A.T. Foods' digital transformation not only enabled them to overcome the GAP challenge in order synchronization, but also drove efficiency and competitiveness in their industry. By leveraging technologies like Proglove and optimizing integration between their systems, G.O.A.T Foods demonstrated how digital innovation can drive business success in an ever-changing world.


With a focus on improving the customer experience, increasing operational efficiency and staying on the cutting edge of technology, G.O.A.T. Foods is in a strong position to meet future challenges and continue to grow in the organic food market.


Digital Transformation at G.O.A.T. Foods: Improving Efficiency with Technology.
Binhex Systems Solutions S.L., Milena García 12 May 2024
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