MyPhoto, a Florida-based American start-up, faced high production process costs and integration challenges with its outdated ERP system. With the implementation of advanced solutions from Binhex Cloud, they achieved a radical transformation in their operations, reducing costs and improving efficiency. 

Initially, they benefited from the Sales, Inventory, and Accounting applications, implemented remotely with support for the local team. The cornerstone of the project was the integration of their eCommerce and manufacturing system, which was completed easily, enabling better tracking of order status and the costs associated with the production process. This not only resolved their high production costs but also allowed them to enjoy a 100% open-source platform, opening multiple opportunities for business expansion and centralized control of operations.

Additionally, MyPhoto adopted the CRM module, implemented by Binhex Cloud, to optimize their customer portfolio management. This module allowed them to integrate their B2B sales and affiliate programs with Odoo, managing the entire sales process through the ERP, streamlining procedures, significantly improving results, and providing better visibility into sales performance.

The after-sales service also benefited significantly. They can now perform a much closer tracking of orders, precisely locating each one and making the corresponding contact instantly. This was crucial during peak seasons, where they previously faced challenges in effectively tracking issues. Odoo provided tools that made it easier to efficiently manage the workload.

The consulting team also implemented the Projects module, which enabled the efficient organization of internal tasks, as well as simplifying the tracking and fulfillment of milestones and deadlines. This resulted in greater control of timelines and the successful completion of pending tasks.

Moreover, it is important to highlight that the incorporation of the Contacts module allowed not only the storage of basic customer information, but also details related to billing and delivery addresses, links to customer documents, and transactions. This has facilitated forecasting future purchases and strengthened customer loyalty strategies.

In Accounting, the bank reconciliation process was automated using Odoo tools, which led to a significant reduction in the time spent on matching or comparing bank statements for transaction reviews of expenses and revenues. This enabled staff to focus on analytical tasks and generate more comprehensive and useful financial reports, providing a complete overview of the company's financial situation to support decision-making.

Finally, they implemented a landing page for promoting products and publishing company updates. This tool attracted new B2B leads and served as a contact point for businesses interested in MyPhoto’s services.

A robust platform, a significant reduction in production process costs, and greater efficiency in resource management. In the long term, the impact materialized with the acquisition of Blue Ocean Press, which became part of MyPhoto’s ecosystem to open a new product line. This integration was completed quickly and seamlessly thanks to the existing tools in their ERP. Additionally, the multi-company model of Binhex Cloud enabled an agile integration, allowing MyPhoto to grow without worrying about technological complexity.

Breakdown of Results:

And that's not all... 📺

This success story will be featured on Inside the Blueprint, a program airing on Bloomberg US and Fox Business - don't miss it!

• 🗓️ Saturday 1/25/2025 at 5:00 PM ET on Bloomberg US
• 🗓️ Sunday 1/26/2025 at 5:00 PM ET on Fox Business

In the program you will learn more about how Binhex Cloud has transformed Myphoto with its innovative ERP platform and how these types of solutions can take businesses to another level.